PopCultureShock >

Newfound Ubisoft Toronto focuses on AAA Titles

Posted by: Shola Akinnuso on July 6, 2009 at 2:01 pm

Ubisoft unveiled Ubisoft Toronto in a recent press conference, stressing not only the importance of the growth of Ubisoft’s Canadian presence, but promising more AAA titles from what is becoming a very impressive addition to the Canadian economy.

From the Ubisoft press release:

Ubisoft Toronto will be overseen by Yannis Mallat, chief executive officer at Ubisoft Montréal, whose proven leadership and vision will be a major asset to the growth and success of the new studio. Ubisoft Toronto will work on Triple-A games and will emulate the proven business model and creative excellence for which Ubisoft is known. In addition, Ubisoft Toronto will bring its own flavour to the global Ubisoft brand, which will benefit from the deep pool of dynamic and quality talent trained in video game design and production in the province of Ontario.

The Toronto studio will also build on the city’s existing experience with the film
production industry. Collaborating with local film industry veterans to enhance video game production and extend Ubisoft’s convergence strategy, Ubisoft Toronto will contribute to Ubisoft’s global plan of extending its brands to complementary platforms and mediums, including books, comics, short films and other products.

assassins-creed-2

del.icio.us Digg Facebook Technorati StumbleUpon TwitThis Yahoo! Buzz


Also Check These Out!
Latest from PCS COMICS