“Because we are reaching out to such a new audience in our international marketplaces, we have made a very conscious effort to try and produce an ‘all ages’ book in the traditional sense of the word, rather than how it’s perceived now. ‘All ages’ meant anyone from 8 to 80 could read the book, like most every single comic I grew up reading. Now, people in our marketplace think it automatically means ‘kiddie comic.’ I defy you to read the first few issues of ‘The 99′ and say it’s a ‘kid’ comic or an ‘adult comic.’ We’ve tried very hard to have things in it that works on many different levels.”

The 99