SCEA has today announced that they are launching a licensed apparel program. The program will see clothing and accessories created leveraging several of their licenses including God of War, Ratchet & Clank, Resistance Fall of Man, Heavenly Sword and Little Big Planet.
The program is launching with product from four apparel companies. IV Gear Inc. will develop an extensive line of t-shirts, headwear and other apparel for the specialty and mid-tier market. Fortune Fashions will also focus on the mid-tier market as well as mass retail channels for t-shirts and hoodies. Bioworld will produce headwear, bags and accessories.
Funnily enough, MJC will round out the program with boys and young men’s boxers and loungewear. After all, it’s every guy’s dream to have boxer shorts with Nariko’s face covering the land below.
“PlayStation is an extremely strong and well-known brand” said Shelly Gayner, Director of Licensing, SCEA. “We feel that this is a great opportunity for us to satiate our core fans and extend and capitalize on PlayStation name recognition by creating a new line of apparel in connection with the PlayStation brands and our top franchise titles.”
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