SAN FRANCISCO, Sept. 18 – PlayFirst, Inc., a leading publisher of casual games, today announced it has appointed Omake Interactive Services, an Asia-Pacific gaming specialist, to cultivate long-term partnership opportunities for PlayFirst and its key titles throughout Asia and the Pacific.

“Through the explosive growth in the global online games market, we see a key opportunity to expand the reach of our popular portfolio to new markets and a chance to foster communication between the East and West to stimulate casual games innovation in both regions,” said John Welch, president and CEO, PlayFirst. “Over time we hope to see our key IP titles both represented throughout Asia by forward-thinking partners and enhanced with market-relevant innovations, such as avatars, new advertising models and item trading.”

Under the terms of the agreement, Omake Interactive Services will represent PlayFirst and its winning portfolio of casual games to Asia’s game industry, including the wildly popular titles from its Diner Dash(TM) series: Diner Dash and Diner Dash 2: Restaurant Rescue(TM). The original hit has over 150 million plays worldwide and both titles consistently hold top-10 spots on major online game portals. A third game in the series is planned for later this year. The groundbreaking franchise has also expanded beyond PC and Mac download into retail, mobile and in 2007, handheld platforms such as the Sony PSP, Nintendo DS and GameBoy Advance.

“In our role as a full-service publisher, we provide independent game developers with the funding, market intelligence and technology needed to create successful games. With Omake’s guidance to establish long-term alliances with the right partners in Asia, we anticipate enduring success in this game-savvy region,” said Rich Roberts, vice president of business development, PlayFirst.

“PlayFirst is a recognized leader driving a successful catalog of casual games in the West,” said Tim Allison, CEO, Omake Interactive Services. “With this partnership, we are thrilled to represent PlayFirst in creating new business opportunities — and new types of business models — within the Asian marketplace.”

For more information, or to become an Asia-Pacific partner of PlayFirst, please visit www.omakeinteractive.com. To view PlayFirst’s popular portfolio of casual games, please visit www.playfirst.com.