2006-03-30

FUNimation and Mainframe Entertainment Team up to Release Tony Hawk in Boom Boom Sabotage

By: Howard Brown

FUNimation(R) Entertainment, a wholly-owned subsidiary of Navarre Corporation, in cooperation with Mainframe Entertainment, a leading Canadian computer animation studio and production company, and skateboarding superstar Tony Hawk announced today that distribution plans and brand management have been set into motion for the new CG-animated feature Tony Hawk in Boom Boom Sabotage. FUNimation has acquired domestic and Japanese home entertainment rights to the feature, a direct to DVD movie slated for release in fall 2006. Hawk will star as his animated self and is executive producer of the feature, along with Mainframe Entertainment's Rick Mischel, Kim Dent Wilder and Gregory R. Little. Mainframe developed the project with Hawk, and produced the film in its Vancouver studio.

Tony Hawk in Boom Boom Sabotage is a computer generated 3D animated movie that utilizes state-of-the-art motion capture technology to directly translate the impressive skateboarding done by Hawk and other professional skateboarders for their characters in the feature. The movie is set in Lincolnville, a city dominated by technology where extreme sports and video games are all the rage and the circus is definitely not. This news comes much to the chagrin of a twisted circus ringleader who puts plans in motion to shut down Boom Boom HuckJam by kidnapping its headlining star, Tony Hawk. A group of young skaters unite to attempt the ultimate rescue.

Music artists for the soundtrack have yet to be announced. The project is directed by Mainframe's Johnny Darrell, with Ben Burden Smith producing.

"The skating in this project will be authentic and the story is funny, with an edge that you don't see in traditional animated features," said Tony Hawk. "The Mainframe crew is doing a great job with the skating action, as I and some of Vancouver's best skaters have done extensive motion capture. We now have an encyclopedia of tricks to choose from."

"Tony Hawk is a sports and pop culture icon and Mainframe Entertainment produces some of the best computer generated animation out there," says Gen Fukunaga, president and CEO of FUNimation Entertainment. "We are excited to be involved in this project and we look forward to managing the brand, marketing and distributing Boom Boom Sabotage."

Promotion for Tony Hawk in Boom Boom Sabotage will be far reaching and will include nationwide viral and event marketing, as well as print, online, television, radio and outdoor advertising.

Directors, producers and those closest to the movie are scheduled to appear at Comic Con in San Diego in July and at Wizard World Chicago in August.

Other convention appearances, including an appearance of Tony Hawk himself, are yet to be announced. Sneak previews and exclusive first-looks at movie artwork will be available at these conventions and others throughout 2006.

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