Distributed by Viz Media
Running time: 87 minutes

Bleach fans gathered in New York City on Wednesday night and again on Thursday (June 11th and 12th, 2008) for a screening of Bleach: Memories of Nobody. Producer Ken Hagino and character designer Masashi Kudo attended and introduced the sold out show. (This reporter was 15 minutes late and missed it.) Cosplay was encouraged, as TV Tokyo cameras were on hand to record fans’ reactions after the film. However, the Wednesday night crowd was less rambunctious than it could have been in the 80 degree heat. Very few attendees wore costumes beyond the free armbands given away to the first 100 guests.

The arm bands were really cool, but the movie was a little disappointing. Preceding the film was a long behind-the-scenes video of the Viz offices in San Francisco with a little too much Johnny Yong Bosch prancing and not enough footage of the Japanese talent. The video also featured Bleach creator Tite Kubo drawing a sketch of Ichigo in a long continuous shot before giving a short announcement about his upcoming appearance at San Diego Comic Con.

Film adaptations of existing long running anime series can be a bit of a let down. They never further the continuity of the TV show. Exceptions include the shockingly good Urusei Yatsura: Beautiful Dreamer and a Doraemon film about Aztecs which I have only seen dubbed in Cantonese (Nobita and the Legend of the Sun King). That aside, compared to Naruto The Movie: Ninja Clash in the Land of Snow, Bleach: Memories of Nobody is like Masterpiece Theater. I really hated Clash in the Land of Snow, because the Naruto characters seemed to be inserted into an entirely unrelated film about non-Naruto ninjas - a film with it’s own color palette, characters, ninja tribes, and ninja magic power rules.

Memories of Nobody creates a pocket dimension to contain the insanely complex plot, coins a half-dozen new terms to help explain the plot, and introduces a Mary Sue-like soul reaper to guide us through. But it does successfully incorporate characters from the TV series, as well as familiar music cues. Bleach has a huge cast, and nearly all of the soul reapers get at least one speaking part in the movie, plus you get to see nearly everyone’s bankai. In short the film fulfills the minimum requirements of what one would hope to see in a Bleach movie.

The animation is very nice during the fight scenes, but falters a little during the less important conversational scenes. I noticed both Korean and Chinese names in the end credits, as well as Japanese names. I assume the more off-model scenes were done overseas.

The highlight of the film in terms of money-saving animation techniques is a long explanation of the plot by Urahara (Mr. Hat-and-Clogs) involving a flip-chart held by the muscular and silent Tsukabishi. The chart/analog-PowerPoint presentation got a great reaction from the audience. It’s a talented director who can both please the crowd and save money at the same time! It so happens Noriyuki Abe is a seasoned director of long running shows like Flame of Recca, Yu Yu Hakusho, Tokyo Mew Mew, Banner of the Stars, and GTO.

Unfortunately, the film suffers from a nauseating number of flashbacks to earlier in the film. The film is only 87 minutes long, and scenes from the first 15 minutes are used over and over again. Consider; there are only 87 minutes to establish Senna (the Mary Sue character), and have Ichigo grow to care about her enough to fight for her. Unfortunately 87 minutes is not enough time to make the audience care about Senna.

I’ve only seen Bleach through episode 40 or so, and I really feel like Rukia is a continually short-changed. In the TV show she’s put in prison for several seasons, and she is largely absent from the film. One audience member complained openly about the horrible skirt Rukia wears in the finally scenes of the film. Although it’s rude to talk in the theater, I agreed - that was a horrible skirt. I suspect that Rukia is every American fan’s favorite character, but not Kubo-sensei’s favorite.

Chances are good that your favorite character is in this movie and they do their bankai move. If your favorite character happens to be Toshiro Hitsugaya, and you’re not a film connoisseur, you might really enjoy this movie.

Bleach the Movie: Memories of Nobody will be available on DVD in October of 2008.