Gotta give Sony props on this one. They’re really getting clever on the advertising. They’re doing a bombing run on Microsoft, with hit after hit in gaining the hearts and minds of middle-ground gamers.
First the new marketing campaign and now….

From GameInformer:

Sony has a great post-holiday present for PlayStation 3 owners in the works. If you pick up the Blu-ray release of District 9 on December 29, you’ll have access to an exclusive God of War III demo that’s built into the disc. Once you beat that demo, you’ll also be able to check out a behind-the-scenes look at the making of the game.

“Blu-ray functionality has long been a differentiator that separates the PS3 from other home entertainment systems,” says Peter Dille, senior vice president of marketing and PlayStation Network, SCEA. “Through this collaboration with Sony Pictures Home Entertainment we’re able to create a unique experience only available on the PS3 system that blends two of the most popular entertainment options available, watching District 9 and playing God of War III off the same disc.”

The Blu-ray edition of Neill Blomkamp’s movie also includes a digital copy, an interactive map and other special features. It will be available for $39.95. Its’ rated R, which should make Kratos feel right at home.