“…The fun of the old pulps and serial heroes – Doc Savage, Flash Gordon, Terry & the Pirates, all those guys – is that, though they set a lot of the ground rules for modern superhero comics, they didn’t necessarily follow them… They were following older traditions, ones that had worked for centuries. We like that. ‘Worked for centuries’ is a good place to start.

“The British Invasion jump-started the resurgence of this… er… genre… Warren Ellis, James Robinson, and, of course, Alan Moore were the first ones to really kick that door open again, and we wanted to walk through. So, to us, Neo Pulp isn’t so much a back-to-basics as it is ‘how do we apply what was done in the ’30s, ’40s, and ’50s to modern tastes and expectations?’

“‘Prodigal’ is our first answer to that question. We hope there will be more.”

Geoffrey Thorne