“Over the course of 40 issues [over three years], we … really defined the character in a way that hadn’t been done before. … Having done that, you go: ‘How do we up the stakes?’ Marvel is great about doing really shocking changes to their character — they don’t believe in just keeping everything as status quo.”

I love the shocking, breathless tone of this article – as if this were the first time Marvel (or DC, for that matter) had ever re-created a classic character in this fashion before. To me, this sort of thing – replacing the orignal hero with a successor in the same identity only with a twist (different gender, different race, younger character, etc.) are the desperate acts of corporate publishers trying to maintain their relevance to an ever-shrinking audience.

No, Reggie Hudlin, I assure you there is absolutely NOTHING shocking about a change like this. BP is not the first character to undergo an identity change and he won’t be the last, and no one seriously expects this to stick, either. But by all means, give it the old college try. I’m sure this’ll give BP a spike in sales before shrinking back to its usual mid-level slot, treading water as usual, buoyed by the occasional crossover event or two. But it’s all good if you and Joe Quesada get your names in the mainstream press, right?

Call me when you actually have something to say.