EA has announced that Def Jam Icon has shipped to retail. The Xbox 360 and PS3 exclusive title completely flips the script on previous entries in the series. The game allows you to use the music to your advantage to strike down your opponent with DEF JAM: ICON’s new Building’s with Bass fighting mechanic. The musically charged environments become alive to the beat, creating hazards that you can use to defeat your opponent. Players can even trigger the beats to set off the hazards at the right time with the game’s unique DJ Controls. Never before has music become an instrumental part in the actual gameplay of a videogame.

With brand new tracks from hip hop’s greatest, DEF JAM: ICON delivers the ultimate soundtrack. Big Boi, Lil Jon, Ludacris, T.I., and Young Jeezy are just a few names featured on both the soundtrack and in the game. To keep the music fresh, players can load their own MP3’s into the game version for Xbox 360 and have their favorite beats drive the environment and gameplay.

Become a hip hop icon and build your empire from the ground up in the all-new single-player story mode. Written by renowned Hollywood writers Virgil Williams and Cle “Bone” Sloan, DEF JAM: ICON delivers an intense storyline unrivaled in any other hip hop lifestyle/fighting game. Discover new talent, build a record label and do whatever it takes to make it to the top.