“There is, according to Chambers, a downside of this renaissance. Mainstream publishers have begun to muscle in on territory that DC Comics, Marvel, Dark Horse, and a host of independent publishers once firmly held. Random House has amped up the assault. Its sci-fi imprint, Del Rey, launched its own manga sub-imprint in 2004. Villard Books, another Random House imprint, is publishing graphic novels on a large scale. Chambers’ assessment of this latest development is this: ‘Because the publishing industry is in such turmoil… the graphic novel is being turned into a gimmick. Too many editors and publishers are looking at it as a gimmick…The bean counters who destroy any industry are going to keep destroying it.’”