Tyrese was everywhere at SDCC. Whenever he stopped by his booth his people would rile the crowds up, getting them to shout his name or Mayhem and stuffing books in their hands (to buy). At one point he invaded the DC booth and literally took it over. He created a photo op with Jim Lee talking about how great Jim was. All of which was just to promote the brand of Tyrese of course. Quality of his comic aside, you can’t deny the marketing and sheer pimpage.