Sony Computer Entertainment Inc. (SCEI) has announced that Sony Online Entertainment (SOE) will fall under the jurisdiction of SCEI. The move, set to be effective April 1, 2008 will have the company report to Kazuo Hirai, President and Group CEO of SCEI.

While this may seem like a no-brainer to most on the outside since they are two Sony companies in the videogame industry, the truth of the matter is that until now SOE and SCE have been like Crypts and Bloods. Due to SOE being under the Sony Pictures Entertainment family and SCEI being under the music entertainment group before going independant, the companies never had any overlap as far as corporate structure was concerned. We even witnessed a head of PR at SOE trying to get into an SCEA function at a game convention and being turned away at the door even after breaking out her SOE employee ID badge and showing her business card confirming her rank and position.

It will be interesting to see how this alignment will affect operations and overall product quality from both companies.

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