“…It must have struck a chord, which is the most we could have hoped for. We are not big name writers and [artist] Afua [Richardson] is fairly new on the scene so we would like to think it was the work that spoke for itself. There wasn’t a Fraction, Ellis or Bendis-like name on the cover to lure you in so it’s not like our legions of ‘followers’ bum rushed the stores.

The platform we ‘campaigned’ on was, ‘You say you want something different and fresh? Here is different. Put your money where your mouth is.’ It was obnoxious bravado that only comes with a race you are convinced you can never win. What did we have to lose? The whole book has a ‘go for broke’ air to it, I think. When you are creating something totally for yourself without any thoughts or hopes of commercial return you tend to subconsciously play by different rules. I think people can sense the ‘fuck you’ vibe engrained in the book.”

Marc Bernardin & Adam Freeman